Job Title: Senior Manager Brand Engagement
Function: Digital /Marketing
Division: LUXE
Supervisor: Director, Brand Engagement
Location: New York
The Senior Manager Brand Engagement will aid in the design and implementation of the full Advocacy and Influencer (A&I) and Owned Social Strategy for Skincare and Fragrances. By embracing the spirit of both Lancôme, the Manager/Senior Manager will create 360 campaigns and identify talent that will inspire and engage our current and future customer audiences while accelerating brand awareness.
The Senior Manager will nurture existing lines of business with the key digital industry platforms (Twitter, Instagram, Pinterest, Facebook, Twitter) while uncovering new channels and customers while developing the overall social brand strategy. The brand is looking for a passionate, creative, innovative data-driven content expert. As Manager/Senior Manager you will breathe life into our beautiful brand and will write the next chapter for the brand.
Job Requirements
5+ year’s experience in social media marketing, influencer marketing, PR and event strategy
Bachelor’s degree in related field
Deep understanding of social platforms, beauty social trends, talent and social analytics
Attention to detail and high level of organization
Experience managing budgets with moderate autonomy
Strong written, oral, and interpersonal communication skills
Ability to effectively structure and articulate presentations
Aptitude to thrive a fast-paced and rapidly changing environment
Judgment and Decision Making
Aids in the creation of brand social strategies and influencer recruitment within brand constructs with supervision of supervisor.
Implements social and influencer programs with moderate supervision and provides data-driven opinions and recommendations for programming to be aligned upon with supervisors.
Track and report analytics and data back to the team and supervisors with minimal oversight
Essential Physical Requirements
Potential for international and local travel following COVID vaccination and lifted travel bans for international meetings and brand events
Essential Duties & Responsibilities
Aid in executing influencer strategy in collaboration with Director, Brand Engagement to meet the brand’s A&I FY goals.
Align key owned social media platforms (TikTok, Instagram, etc.) and clearly manage how they contribute to the overall brand communication strategy – including regram/retok potential with earned and paid influencer assets.
In partnership with Director and Makeup Senior Manager, actively plan, execute and recap influencer mailers with a focus on timeliness/efficiency and growing earned infeed posts by 1400%
Actively manage continued outreach and brand integration with an ever-growing community of advocates. Support in creation of influencer content calendars and manage the calendar of content creation and dissemination.
Facilitate brainstorms to generate unique and pioneering ideas for activating and engaging influencers
Understand KPIs and actively monitor performance to alert team and aid in adjustments to planning.
In partnership with AVP, manage influencer lists, campaigns/content and event approvals with DMI.
Leverage market analytics and research data to maximize content relevance and customer engagement
In partnership with Director, strengthen and maintain cross-functional workflows between marketing, paid social, and COE to ensure all activations reach their max potential
Support team in the continued exposures on retailer social channels, ensuring more opportunities for regrams, original contents, pilot programs like virtual eventing, etc.
Work productively with agency partners
Leadership in the strategy, planning and execution of best-in-class events/public appearances
In partnership with Director, build consistent KPI reporting infrastructure for Lancôme where cross-departmental teams can easily access how we’re pacing.
Track departmental budgets and invoice processing.
Regularly assess social media workflow and analytics tools to create efficiencies.
In partnership Director, team coordinator and fulfillment agency, manage product orders and workflow of influencer mailers to ensure efficient execution
Maintain the role of a social media/digital marketing evangelist for the brand. Ensure the skincare and fragrance categories are keeping pace with competitors
Maintain personal relationship with DMI partners and ensure personal and team ways of working with appropriate partners alongside team members and supervisors.
Account Database Expert: access, mine, synthesize and translate data 20%.
Collaborate with ICC team to create dynamic influencer programs and strategies that elevate overall brand influencer KPIs. Apply knowledge and insights to create actionable plans and implement to drive conversation with the customer 40%.
Continue to grow relationship with retail partners and find new ways to drive awareness and relevancy for Lancôme on social and virtual with their customers 5%.
Work cross functionally to ensure all programming is aligned with the greater teams on calendars, content and activations 20%.
Manage administrative duties of influencer programming including tracking, invoicing, reporting, and deliveries 15%.
What’s In It For You:
Salary Range: $117,300-$164,200
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.
Please email resumes with salary requirements to hello@staffingbysabri.com